It is designed so that artificial intelligence agents can operate within it.
We are used to thinking of ourselves as advanced internet users, but in reality, we are still working as digital couriers: manually searching for information, opening dozens of tabs, copying data from one service to another, and coordinating their work ourselves. But what if all this routine could be delegated?
This is exactly the idea behind the “Agentic Web” — a fundamentally new stage in the development of the network that completely changes the rules of the game. The essence is that you stop being the executor and become the task setter. You no longer interact directly with websites and applications, but give a goal to your personal AI agent, who acts as an autonomous intermediary and project manager.
Here’s how it works: you set an overall goal, for example, “Organize a business trip to Tokyo for me.” Upon receiving the task, your main agent independently develops a plan. It hires other, specialized agents: one searches for the best flights, another books the hotel, a third analyzes weather and meeting logistics. These agents communicate with each other, adapt to changes, and ultimately deliver a ready result to you. All this happens without extra tabs and stress for you.
Agents no longer just search for information — they analyze, negotiate, and act on your behalf. This is no longer the same network that you use. This is a network used by your AI agents for you.
At the core of this idea lies the so-called “action network” — a full ecosystem where agents communicate with each other and execute complex plans without constant human supervision. There is a shift from simple search to process organization and from clicks to achieving the final goal.
What awaits us? Your next “application” will most likely be an agent, and your next “workflow” will run almost without your involvement. This raises completely new questions for digital product creators. They will have to choose: create services for users or for the agents that serve them.